Madrid unveil record TV deal.

Real Madrid president Ramon Calderon has confirmed the club have agreed a seven-season TV rights contract worth 800 million euros.

However Calderon did not diclose the name of the Spanish company which bought the rights. The contract will begin in the 2008/09 season.

"It's the richest contract in the history of world sport," said Calderon during a press conference on Wednesday.

Calderon said more details on the contract would be forthcoming in the coming days.

Sogecable hold the club's television rights until the end of the season. The company pays Real 55 millions euros per season.

REAL MADRID TO SPONSOR F1 CAR IN 2007.

Real Madrid president Ramon Calderon has said the Spanish Primera Liga football club has reached an agreement with a top Formula One team for next season to put its logo on a Formula One car at next year's Spanish grand prix.

Calderon was quoted in the Spanish media as saying the car will be painted white for the Barcelona race. He said, "the agreement is with a team with a good chance of winning and will be for one or two grand prix, but at Montmelo (Circuit de Catalunya) for sure."

"It's a very nice project and the design is already done, with the cars painted all white and the Real Madrid logo," Calderon was quoted as saying by Marca. The Spaniard did not name the team but said it was a winning one.

Spanish driver and 2006 World Champion Fernando Alonso is a confessed Real Madrid fan. He will move to the McLaren team next year.